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    Types: TextFile
    Names: »MARKET.MOD«

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TextFile

COLUMNS 1985..1989
ØØ
ØØ This model summarizes the marketing outlook
ØØ for any product line over a 5 year time span.
ØØ
ØØ MARKET RESEARCH INPUT:
TOTAL MARKET IN MILLIONS=(MARKET SIZE/1000000),PREVIOUS*MARKET GROWTH RATE
ØØ
ØØ MARKET PRODUCT PLAN:
TOTAL REVENUES=SALES FORECAST*SELLING PRICE
SALES FORECAST=NUMBER OF SALESMAN*SALES PER SALESMAN*MARKETING FACTOR
SELLING PRICE=850
MARKETING FACTOR=((TOTAL MARKETING EXPENSES/INDUSTRY STANDARD EXPENSES) + '
                 (INDUSTRY STANDARD SELLING PRICE / SELLING PRICE)) / 2
TOTAL MARKETING EXPENSES=ADVERTISING+BROCHURE+SEMINARS+SALES EXP+OTHER
SALES EXP=(NUMBER OF SALESMAN * AVG SALES CALL EXPENSE * '
          NUMBER OF CALLS PER SALESMAN) + COMMISSIONS
COMMISSIONS=COMMISSIONS PCT*SELLING PRICE
TOTAL EXPENSES=TOTAL MARKETING EXPENSES+OPERATING EXPENSES
ØØ
ØØ KEY BOTTOM LINE INDICATORS:
NET INCOME=TOTAL REVENUES - TOTAL EXPENSES
MARKET SHARE=TOTAL REVENUES / (TOTAL MARKET IN MILLIONS * 1000000)
NET CASH FLOW=NET INCOME-TOTAL INVESTMENT
RATE OF RETURN=IRR(NET INCOME,TOTAL INVESTMENT)
ØØ
ØØ PRODUCTION PLAN AND TECHNICAL INPUT:
OPERATING EXPENSES=10000,PREVIOUS * INFLATION
TOTAL INVESTMENT=DEVELOPMENT EXPENSE + UPFRONT CASH,0
ØØ
ØØ INPUT DATA:
MARKET SIZE=DATA    
MARKET GROWTH RATE=DATA
NUMBER OF SALESMAN=DATA
SALES PER SALESMAN=DATA
COMMISSIONS PCT=DATA
INDUSTRY STANDARD EXPENSES=DATA    
INDUSTRY STANDARD SELLING PRICE=DATA
ADVERTISING=DATA 
BROCHURE=DATA 
SEMINARS=DATA 
AVG SALES CALL EXPENSE=DATA
NUMBER OF CALLS PER SALESMAN=DATA
OTHER=DATA  
DEVELOPMENT EXPENSE=DATA  
INFLATION=DATA
UPFRONT CASH=DATA   
«eof»